--- title: "The Drop | Customer Acquisition for Roofing Companies" description: The Drop builds and runs customer-acquisition systems for roofing companies in the US and Canada, measured on revenue. We build your website before you pay. canonical: https://wearethedropglobal.com/ last_updated: 2026-10-09 --- # The Drop: customer acquisition for roofing companies > Your next $100K in roofing jobs starts with a better system. The Drop builds and manages the customer-acquisition infrastructure designed to help roofing companies generate $100K in new roofing jobs in their first 90 days: advertising, brand, website, AI qualification, follow-up, appointments and sales, measured on revenue. We build first. You decide second. - See if we've built yours: https://apply.wearethedropglobal.com/ - About The Drop: https://wearethedropglobal.com/about - Contact: https://wearethedropglobal.com/contact (hello@wearethedropglobal.com) The $100K / 90-day objective is a target for Drop Growth, not a guaranteed result. Outcomes depend on your market, budget, capacity and sales performance. Advertising. Brand. Website. AI Qualification. Follow-up. Appointments. Sales. Revenue. Built around one scoreboard: revenue. Every part is built and run by The Drop. ## You don't need more leads. You need more roofing revenue. More leads don't automatically mean more business. What matters is how many qualified homeowners become appointments, how many appointments become roofing jobs, and how much profitable revenue those jobs produce. That's why we build backwards from the jobs you want to close, not the number of forms you want to collect. - **Attention:** are the right homeowners noticing your company? - **Qualification:** are they genuine opportunities worth your sales team's time? - **Appointments:** are qualified homeowners getting onto your calendar? - **Revenue:** how much roofing work actually gets sold? ## We build the system between ad spend and revenue. Running ads is only the beginning. What happens after someone clicks determines whether that attention becomes a qualified appointment, a closed roofing job, and profitable revenue. We connect the entire acquisition journey. 1. **Advertising:** reach the homeowners most likely to become valuable customers. 2. **Brand + positioning:** give homeowners a compelling reason to trust your company instead of comparing only on price. 3. **Website + conversion:** turn attention into enquiries through a website built to establish trust and drive action. 4. **AI qualification:** identify serious homeowners, relevant projects, service areas, and buying intent. 5. **AI follow-up:** respond consistently, nurture enquiries, and reduce missed opportunities. 6. **Appointments:** move qualified opportunities onto your sales team's calendar. 7. **Sales:** equip the sales process with better-qualified opportunities and greater visibility into outcomes. 8. **Revenue + profit:** track acquisition economics, sold jobs, and revenue to improve the system over time. ## We don't run ads to generate cheap leads. We build advertising around the customers your roofing company actually wants to win. Lead with discounts, and you attract homeowners looking for the lowest price. Lead with craftsmanship, reputation, materials, warranties, and proof, and you give better-fit homeowners a reason to choose you. The objective isn't the lowest cost per lead. It's a customer-acquisition system that makes commercial sense. Four questions we answer, in order. Every dollar is tracked until it becomes a closed job. 1. What did we spend? Ad budget, by channel. 2. What did we book? Qualified appointments on your calendar. 3. What did we close? Signed roofing jobs. 4. What revenue did it produce? Money in, against money spent. ## Your sales team should talk to real opportunities. Your salespeople shouldn't spend their days chasing people who aren't homeowners, aren't ready to buy, or only want the cheapest quote. We build qualification around your service area, project values, capacity, and ideal customer. Less time chasing. More time selling. The customers you want to win: homeowner or decision-maker; property and project fit; roof replacement or valuable roofing project; inside your service area; genuine timeframe and intent; budget and expectations aligned with your offering; ready for an appropriate next step. ## The cheapest lead can be the most expensive customer. | Cheap leads. Weak economics. | Better opportunities. Stronger economics. | | --- | --- | | High lead volume | Better-fit homeowners | | Low response rates | Qualification before sales | | Price shoppers | Consistent follow-up | | Salespeople chasing enquiries | More relevant appointments | | Few qualified appointments | Salespeople focused on selling | | Weak conversion into jobs | Visibility into closed jobs | | Unclear return on advertising | Optimisation around acquisition cost and revenue | We don't optimise for the cheapest lead. We optimise for the economics of the customer. ## Premium homeowners need a reason to believe you're the premium choice. If your marketing looks interchangeable, homeowners will treat your company as interchangeable. Your craftsmanship, reputation, materials, warranties, and experience need to be visible before a homeowner ever speaks to your team. - **Your ads** show why your roofing company deserves attention. - **Your brand** makes the presentation reflect the quality of the company behind it. - **Your website** turns credibility into an inspection request, estimate enquiry, or booked conversation. ## Your reputation may already be strong. A homeowner gets your name from a friend. They Google your company. They check your reviews. They open your website. Within seconds, they're deciding whether your business looks credible enough to trust with a $15,000, $30,000, or $50,000 roofing project. If a competitor looks more established and easier to trust online, they may win the enquiry. Your website should confirm the reputation you've built in the real world, not undermine it. That's the gap we fix. ## Before we ask you to trust our system, we show you our work. Most agencies ask you to trust a presentation. We believe you should be able to judge the work itself. That's why we build your roofing website before asking you to buy it. Not a wireframe. Not a proposal. Your website. You see the work first. You decide what happens next. ## Built work. Not promises. Every Drop starts with a real business, its market, its services, and the customers it wants to attract. Examples: Stonebridge Roofing (Dallas, TX), Roof Rx (Dallas, TX), Amity Roofing (Irving, TX), ARS Accurate Roofing (Fort Worth, TX), Testament Roofing (Fort Worth, TX), Outback Roofing (Dallas, TX). ## 160 Drops built across the United States and Canada. Businesses with strong real-world reputations deserve an equally strong digital presence. We're building a model that can expand into new trades and new markets while maintaining the same standard of work. ## Built to go global. The Drop is building its model across North America (built projects in the United States and Canada), with expansion ambitions in the UAE and Australia. Build the work. Demonstrate the value. Engineer the growth. ## Start with the website. Scale with the system. **The Drop: your new website, built before you pay.** A bespoke roofing website built around your company, your market, and the customers you want to win. Includes strategy and positioning, bespoke website design, website development, mobile optimisation, trust and proof architecture, conversion-focused structure, and website launch. **Drop Growth: the complete revenue generation system.** For roofing companies ready to build a predictable, measurable customer-acquisition operation. Includes acquisition strategy, paid advertising, creative and messaging, conversion pages, lead qualification, AI-powered follow-up, appointment booking, sales pipeline integration, SEO / AEO / GEO where included in scope, and revenue tracking and optimisation. ## Build backwards from the closed job. 1. **Define the customer:** the projects, homeowners, service areas, and economics that matter to your business. 2. **Win attention:** advertising and messaging that attract the right customers. 3. **Build trust:** make your brand and website reflect your actual reputation and quality. 4. **Qualify:** identify the homeowners and projects worth pursuing. 5. **Book:** structured follow-up and appointment booking move qualified opportunities forward. 6. **Optimise for revenue:** measure acquired customers, closed jobs, acquisition cost, and revenue, then improve the system. ## Most agencies ask you to pay before you have seen the work. We flipped the entire model. | Traditional agency | The Drop | | --- | --- | | You sit through a pitch. | We research your company and market. | | You look at someone else's case studies. | We build around your actual business. | | You pay thousands upfront. | We show you the work. | | You wait and hope the result matches the promise. | You decide whether to buy it. | ## Advertising. Technology. AI. Sales. Built to work together. - **Ana Dumitriu**, CEO & Co-Founder: nearly a decade of experience across advertising, production, and commercial strategy. Leads commercial strategy, positioning, and market expansion. - **Akram Mihyar**, CTO & Co-Founder: leads the technology and AI infrastructure behind The Drop, including qualification, follow-up, and scalable delivery. ## Ready to build your next $100K in roofing jobs? ## Let's see what we can build for your roofing company. Tell us about your business, your market, and the kind of roofing jobs you want to win. We'll determine whether your company is a fit for the next round of Drops and explain the next step. No commitment required. Your homepage design included. Apply for your Drop: https://apply.wearethedropglobal.com/ --- The Drop is a trading name of Monday Ventures LLC (Delaware). Email: hello@wearethedropglobal.com. [Privacy Policy](https://wearethedropglobal.com/privacy-policy) · [Terms](https://wearethedropglobal.com/terms) · [Cookie Policy](https://wearethedropglobal.com/cookie-policy). Results depend on your market, budget, capacity and sales performance.