The Drop
For roofing companies ready to grow

Your reputation deserves a website that sells it.

You've already built the company.The reviews. The crews. The jobs. The reputation.We build the website that makes homeowners see it.

Apply for a free website build →See selected Drops

We select a limited number of roofing companies to build for each month.

Selected Drop / Roofing
Built to look like the obvious choice.
Mobile
Own the first impression.
160Drops built
Selected Drops

The next 15 Drops are $5,000.

For the next 30 days, selected roofing companies can claim a complete custom website for $5,000 after seeing the finished work.

30Days
00Hours
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This is what a Drop looks like

Built work. Not promises.

The work is the pitch. We build around the company first, then the owner decides whether the finished website is worth buying.

The problem

Your reputation may already be strong.

The website still decides how that reputation looks to a stranger.

A homeowner gets your name from a friend. They Google you. They check your reviews. They open your website.

Within a few seconds, they are deciding whether your company looks credible enough to trust with a $15,000, $30,000 or $50,000 roof.

Your website can confirm the reputation you built in the real world, or make a stronger-looking competitor feel safer to hire.

You can have 4.9 stars, twenty years in business, a great crew and hundreds of completed roofs. If the company next to you looks more established and easier to trust online, they often get the call.

That is the gap we fix.

See if your company qualifies →
The Drop model

Most agencies ask you to pay before you have seen the work.

WE FLIPPED THE ENTIRE MODEL.

We build your website first, so you can judge the finished product before deciding whether to buy it.

Traditional Agency

×You sit through a pitch.
×You look at somebody else's case studies.
×You pay thousands upfront.
×You fill out a giant questionnaire.
×You wait weeks and hope the result is good.

The Drop

→We research your business, reviews, services, market and competitors.
→We build the website around your actual company.
→We show you the finished work.
→You decide whether you want it.
How it works

You see the finished work before you make the decision.

01

Apply

Tell us about your roofing company and where you are trying to take it.

02

We select the businesses

We do not build for everyone. We review your reputation, market, current presence and whether we think there is something meaningful we can improve.

03

We build your Drop

If selected, our team researches the business and builds a custom website around your company before you have paid us anything.

04

We show you

You meet with our team and see what we built. If you love it, we explain how you can claim it. If you do not, you do not buy it.

Apply for your Drop →
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Built at scale

Drops built across the United States and Canada.

The Drop started with roofing companies in North America and is being built as a global model. The UAE and Australia are next.

The goal is simple: build a global growth company for the trades, market by market, around businesses whose real-world reputation deserves a stronger digital presence.

Couvreurs DemosQuebec, Canada
Michel MayerQuebec, Canada
HAUS RoofingDallas, USA
ARSTexas, USA
StonebridgeDallas, USA
We Are The Drop Global

MADE AROUND THE WORLD.

The Drop currently serves roofing companies across the United States and Canada. The UAE and Australia are next as we build the model market by market.

United StatesLIVE CanadaLIVE UAENEXT AustraliaNEXT
Live marketsNext markets
What we actually build

The website should make the company easier to trust and easier to contact.

01

Make homeowners trust you

Your reviews, workmanship, experience and reputation become impossible to miss.

02

Make your company look like the obvious choice

The website turns the real company into a brand homeowners can understand and remember.

03

Make it easy to call

Every page is designed around the action that matters: getting the homeowner to contact you.

04

Build the visibility foundation

Every Drop includes SEO foundations, service-area structure and the technical setup needed for growth.

The numbers behind roofing growth

We do not just design roofing websites. We understand the economics behind how roofing companies grow.

$228.15

Average roofing search lead

Roofing and gutter advertisers paid the highest average search-ad cost per lead across the home-services categories measured by LocaliQ in 2025.

Source: LocaliQ 2025 Home Services Search Benchmarks
3.70%

Average conversion rate

Only 3.70% of roofing and gutter search-ad clicks converted on average. When clicks are expensive, the website receiving that traffic matters.

Source: LocaliQ 2025 Home Services Search Benchmarks
$10.70

Average cost per click

Roofing and gutters also sat among the highest-cost home-services categories for paid search clicks.

Source: LocaliQ 2025 Home Services Search Benchmarks

What better conversion can mean with the same traffic

1,000 visitors at a 3.70% conversion rate37 leads
1,000 visitors at a 6% conversion rate60 leads
1,000 visitors at an 8% conversion rate80 leads

Illustrative conversion arithmetic only. The Drop does not promise a specific conversion rate, lead volume or revenue result.

The Growth Engine

A website converts the attention. The other channels make sure enough of the right people reach it.

For predictable digital growth, these four pieces need to work together.

01

Website

Turns reputation into trust and gives every paid or organic click a clear path to call, request an estimate or book the next step.

  • Custom website
  • Conversion copy
  • Mobile optimisation
  • Tracking foundations
02

SEO + AI Visibility

Builds visibility when homeowners research who to hire across Google, local search and AI answers.

  • Local SEO
  • Service-area pages
  • Google Business Profile
  • AI visibility optimisation
03

Google Ads + LSA

Captures homeowners who already have intent and are actively looking for a roofer in the market.

  • Google Search Ads
  • Local Services Ads
  • Landing pages
  • Lead attribution
04

Facebook + Instagram Ads

Creates demand, builds familiarity and keeps the company visible before the homeowner begins comparing roofers.

  • Creative strategy
  • Meta campaigns
  • Retargeting
  • Offer testing

The four pieces compound.

A stronger website cannot produce leads if nobody sees it. More traffic does not create growth if the website loses the homeowner once they arrive. The system works when visibility, demand capture, demand creation and conversion reinforce one another.

Pricing

The next 15 Drops are $5,000. Growth is available when you are ready to scale.

30-day Drop offer
$10,000
$5,000
one-time
Offer: save $5,000

Your Drop

A complete custom roofing website that you see before you decide whether to buy it.

  • Custom strategy and design
  • Conversion-focused copy
  • Mobile optimisation
  • Service and service-area structure
  • SEO foundations
  • AI visibility audit and market research
  • Technical launch setup
Best value
$5,885
per month + advertising spend

The Growth Engine

SEO and AI Visibility, Google Ads and Local Services Ads, plus Facebook and Instagram Ads managed as one growth system.

  • SEO + AI Visibility
  • Google Ads + LSA management
  • Facebook + Instagram Ads
  • Conversion optimisation
  • Tracking and reporting
Claim your Drop and start Growth within 7 days, and we credit $1,000 of the website price against month one of Growth.
Prefer to start with one channel? Every Growth service can also be purchased separately.
$2,500/moSEO + AI Visibility
$1,750/moGoogle Ads + LSA management
$2,500/moFacebook + Instagram Ads

Advertising media spend is separate. Service pricing may vary when scope, number of markets or ad-spend complexity materially changes.

Founder-led

Built by people who care about the work.

Ana Dumitriu, CEO and Co-Founder of The Drop

Ana Dumitriu

CEO & Co-Founder

Leads strategy, market expansion and the growth systems behind every Drop.

Akram Mihyar, CTO and Co-Founder of The Drop

Akram Mihyar

CTO & Co-Founder

Architecting the AI infrastructure powering every client transformation at scale.

The Drop was founded by Ana Dumitriu and Akram Mihyar around a simple frustration with the agency model.

Why should a business owner pay thousands of dollars before they have seen what they are buying?

So we reversed it. Our team combines brand strategy, advertising, technology, design and conversion thinking, then applies it to one business at a time.

We do the work first, then let the finished work make the case.

100%
Satisfaction
Guaranteed
And if you claim it?

You are still protected after launch.

If you are unhappy for any reason within the first 30 days after launch, we refund you.

The guarantee is simple because you should love what we built.

Common questions

Before you apply.

Yes. If your company is selected for a Drop, we build first and show you the work before you decide whether to buy it.
We review the company's reputation, market, current website, growth potential and whether we believe the Drop can create a meaningful improvement.
A complete custom website, mobile optimisation, service pages, service-area structure, conversion-focused copy, contact forms, SEO foundations, an AI visibility audit and technical launch setup.
You do not buy it. You see the finished work before making the decision.
Yes. The Growth Engine combines SEO and AI visibility, Google Ads and Local Services Ads, plus Facebook and Instagram Ads. Advertising spend is separate from the management fee.
Apply for a Drop

Your business may already be good enough.

Now let us make the online experience match it.

We are selecting roofing companies for our next round of Drops.

If we think your business is a fit, we research it, build around it and show you what we would do differently before you decide whether to spend a dollar with us.

Application takes approximately 2 minutes.